CATCH Kids, Inc. Rebranding

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CATCH Kids, Inc is a non-profit operating in North East Mississippi. “CATCH” is an acronym for Community Access to Child Healthcare. Volunteer nurses and doctors staff four clinics across three counties to ensure that children have access to healthcare. They help anyone under the age of 19 find their healthcare and dentalcare homes. CATCH Kids, Inc. is a United Way organization, and all of their services are free.

 

Our main goals were to create an updated logo and wordmark that can easily and accurately translate across multiple print and digital media, as well as establish a uniform set of brand colors. We needed this branding to stand on it's own without the necessity of multiple colors, so as to maximize the limited budget of the non-profit. It was important to CATCH Kids, Inc. that we keep the baseball glove to symbolize their mission of "catching" kids before they slip through the cracks in our healthcare systems.

 

Below is the result of our collaboration.