Great Blue Heron Outdoors​

Brand expansion

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GBHO is a fishing shop/cafe hybrid store sitting in the heart of Downtown Lawrence at 823 Massachusetts Street. During my time with GBHO, I worked on their website, brand expansion and implementation, packaging, product photography, and marketing execution. I also helped design the interior, and managed the cafe side of the shop. The logo, typography, and palette were supplied by a previous designer. Below are some of my contributions.